Privacy Policy

We, Original Blues Clothing Co Ltd, are committed to protect the privacy of anyone using our website and the confidentiality of any information that you provide us with. The purpose of this policy is to set out how we use any personal information that we may obtain from you. Should we ask you to provide certain information by which you can be identified when using this website, than you can be assured that it will only be used in accordance with this privacy policy.

Original Blues may change this policy from time to time by updating this page. This policy is effective from May 2018.


What is the purpose of this privacy policy?

This privacy policy aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when, for instance, you sign up to our mailing list, make an online and/or phone purchase (initiated and/or completed), contact us via our online form, register to our website or take part in a competition.

This policy applies to users and customers using our website and our phone line 01635 867 165  to make enquiries and/or placing orders. You must read this privacy policy together with any other privacy policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.

Data controller

Original Blues Clothing Co Ltd is the controller and responsible for your personal data (collectively referred to as original blues, "we", "us" or "our" in this privacy policy). We are a UK registered company under number 04070979 with the following registered address: 65-67 Bath Road, Unit 6, Thatcham, Berkshire, RG18 3BD.

Original Blues Clothing Co Ltd is the controller and responsible for this website.


We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows


We use different methods to collect data from and about you, such as:


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


We have set out below, in a table format, a description of all the ways we plan to use your personal data, with the legal bases we rely on to do so. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing &


(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests(to keep our records updated and to study how customers use our products/services)

To administer and protect our business and this website including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests(to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests(to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Necessary for our legitimate interests (to develop our products/services and grow our business)

Marketing & promotional offers from us

When you visit our website, register an account on our website, place an online order, you will be given the option to subscribe to our mailing list. If you choose to subscribe,, rest assured that you will always be able to opt(unsubscribe) out at any time.

If you place an order over the phone, we will always seek your consent before adding your email address to our mailing list from which you can opt out at any time.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you have subscribed to our mailing list or if you provided your details while entering a competition or registered for a promotion, in each case, you have not opted out of receiving that marketing.

Opting out( unsubscribe)

You can opt out by un subscribing of our mailing list at any time  by clicking on the unsubscribe link on our newsletter, or by contacting us.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of initiating and/or completing a purchase of goods or service from us.

We never sell your personal data to any third parties.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We endeavour to take all reasonable steps to protect your personal information. Our website is PCI compliant and HTTPS (hyper transfer protocol secure) which you can see from the green padlock in your browser. This means that all communications, ie data, between your browser and our website are safe and encrypted. Further details are provided in our secure online statement including our SSL approval certificate. However, we cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances you can ask us to delete your data, see your legal rights section below for further information.


Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:

Please note that for certain legal, tax and accounting reasons, you may not be entitled to exercise all the above rights.

If you wish to exercise any of the rights set out above, please contact us.


To exercise all relevant rights, queries or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact us.